MAVIN (Influencer Marketing Ecosystem)




MAVIN is marketing technology for marketer, influencer, and and human verifier. MAVIN is the new reward-based influencer marketing ecosystem riding the waves of blockchain. Marketers can participate in MAVIN to reach micro and nano influencers. With MAVIN, not only the well-known and famous but also the ordinary people are valuable influencers for marketers.

MAVIN has vision and MAVIN's vision is to become a global market maker, where brands and companies (marketers) and nano and micro influencers (influencers) come together. The marketers will benefit by reaching a more audience with a higher engagement rate. And the influencers will be paid by the marketers for some of their social he mentions, giving them the opportunity to participate directly in the marketing budget spend. The marketing spend will not only be distributed to well-known and well-known influencers, but also to ordinary people.

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers are individuals who have the power to affect the purchasing decisions of others due to their (real or perceived) authority, knowledge, position or relationship. Today, influencers use social media (Instagram, Twitter, Facebook, blogs, Snapchat, etc.) to communicate their message to their followers.

Using the MVN token unlocks many benefits compared with conventional applications, such as trust
Mavin focuses on the following services for its target customers, for which the platform charges a transaction fee based on the total marketing spend. now one of the fastest growing categories in advertising and projected to be a $ 5 billion to $ 10 billion market by 2020. 

this is the mavin market chart:


The Mavin platform supports the social media channels most frequently used by influencers. Depending on the platform, the social media posts will be assessed by picture quality, likes and comments to quantify the engagement rateIn April 2017, Instagram passed the 700 million monthly active users mark and saw a daily report active user base of 200 million users for Instagram Stories alone.
Mavin is a blockchain platform and has its token name and the token name is MVN. MVN tokens can be exchanged for ETH via the platform’s internal exchange or by transfer to external allets/exchanges for the purpose of sale. The roadmap and adoption plans of the Mavin platform include an even more convenient route through partnership with TenX or Monaco. Both have already created a blockchain-based solution to make digital currencies spendable anytime and anywhere. With such a partner, the platform’s users will be able to use their tokens as fiat money.MVN tokens are released based on Ethereum blockchain ERC 20 Token Standard and are used as a mechanism to reward contributors to the platform. Tokens can be acquired through the ICO as a speculative tool for initial buyers, received in return for contributions to the platform or purchased through one of the exchanges or from the platform’s reserve pool. In addition to the MVN tokens, the Mavin platform uses an internal scoring system. Influencers gain influencer or quality verification points by contributing to the platform. These points by design are not based on the ERC 20 Token Standard due to their micro-transaction nature and therefore high costs of gas for transactions. Nevertheless, the internal scoring system and the corresponding points are based on the Raiden Network to make use of the blockchain technology.

A finite amount of 4 billion tokens with the ticker symbol MVN will be released for the ICO at a base price of 30,000 MVN per ETH 1. Through the ICO, we plan to attract up to ETH 80,000 (approx. USD 24 million, depending on de- velopment of the exchange rate USD/ETH) and distribute up to 2.4 billion tokens to Mavin investors participating in the crowdsale.

Daniel Jazbec
CEO & Project Lead
Daniel is a certified IT specialist with extensive experience in the financial industry and the marketing sector. His focus is on blockchain, web solutions and integration of business processes. He is a designated product and financial specialist and COO in asset management.

Giovanni Toma
CTO & Technical Lead
Giovanni is a full stack developer with more than 20 years experience in software development. His deep interest in software and hardware makes him a partner in every aspect for the successful implementation of complex IT projects. He is our blockchain expert.

Roman Balzan
CMO & Communications Lead
Roman is a senior business professional with a deep knowledge of digital storytelling, start-up consulting and project management. As an X-Googler and online marketer, he thrives on topics connected to MarTech and decentralized app solutions.

Silvan Baumann
CXO & User Experience Lead
Silvan is an experienced front-end engineer and UX specialist with extensive expertise in digital media, entrepreneurship and leadership. His background enables him to implement frictionless user journeys for many projects.

Ilona Niederer
Marketing & Sales
Ilona is an expert in marketing and sales. Her experience in this field allows her to work closely with new customers and communicate the latest up-to-date product features to the market audience.

Sarah Müller
Project Management
Sarah is a specialist for online-marketing and communications. She has long-term practical experience in the management of complex website and email marketing projects, in both intersectoral B2B as well as B2C environment.

Alessandro De Carli
Advisor Crypto & Smart Contract
Founder papers.ch / airgap.it
Alessandro is our Blockchain expert and founder of papers.ch - a Swiss software engineering company focusing on blockchain software development and consulting. He has advised successful ICO's (Aeternity) and is well connected in the Cryptovalley Zug and globally.

Dhillon Kannabhiran
Crypto & Community Advisor
CEO of Hack in the Box Conference
Dhillon Andrew Kannabhiran is the Founder and Chief Executive Officer of Hack in The Box (http://www.hitb.org) and organizer of the HITBSecConf series of network security conferences, which has been held annually for over decades in various countries. Dhillon is passionate about all topics around Blockchain and Artificial Intelligence.

Michael Healy
Crypto & Community Advisor
CEO, HealyTech
Michael has served as Entrepreneur-in-residence at top pan-European Venture Capital firm, Wellington partners (€ 800 million under management) and has done work for Google, KPMG, Founders Forum, Saatchi & Saatchi, L'Oreal, Imperial College, Unilever, London Business School and others.

Brandon Cohen
HR Advisor, Growth & Recruiting
VP - People at Schibsted Media Group
For nearly 20 years, Brandon has been focused on helping high-growth high-tech companies scale their growth. He had multiple leadership roles at Google over 11 years in NYC and Europe as Vice President of People for Schibsted Media Group's new Product and Tech organization.

Karim Jamil
Advisor Digital & Social Media
Digital Transformation Consultant
Karim works as a management consultant & executive sparring partner. With his diverse background and international personality, he is advising clients of various industries in understanding the opportunity of Digital Transformation.

Steve Barton
Advisor Influencer Marketing & MarTech
CEO, Director at JUSTHANDS-ON.TV LIMITED
Steve is a business leader with a successful track record of running award winning marketing services agencies, managing digital transformation for blue chip brands, and helping start-up businesses grow. He is a regular speaker at conferences and corporate events. His specialties are in digital marketing, social media and influencer marketing

Michael Raven
Advisor Influencer Marketing & PR
Founder & Managing Director Blazon PR
Michael is the managing director and founder of Blazon PR and a specialists when it comes to growth hacking, running ICO campaign and equity crowdfunding, marketing and technology PR. He also founded 'Influencer Focus', a company influencer marketing campaigns.


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